Paula DiPerna

In Pricing the Priceless, renowned environmental strategist, speaker, world traveler, and author Paula DiPerna brings a unique voice and optic to demystify and unveil today's most fascinating financial disruption-pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She...