From the Book - 4th edition.
Part 1: Getting started with social media marketing. Chapter 1: Understanding social media marketing ; Chapter 2: Discovering your SMM competitors ; Chapter 3: Getting in the social media marketing frame of mind
Part 2: Practicing SMM on the social web. Chapter 4: Launching SMM campaigns ; Chapter 5: Developing your SMM voice ; Chapter 6: Understanding a marketer's responsibilites
Part 3: Reaching your audience via mainstream social platforms. Chapter 7: Finding the right platforms ; Chapter 8: Exploring SMM strategies for Facebook ; Chapter 9: Marketing on Twitter ; Chapter 10: Creating a YouTube strategy ; Chapter 11: Considering LinkedIn ; Chapter 12: Delving into Instagram ; Chapter 13: Discovering Snapchat ; Chapter 14: Marketing with Pinterest ; Chapter 15: Interacting with Tumblr ; Chapter 16: Engaging customers using other platforms
Part 4: Getting your message to connectors. Chapter 17: Marketing to Millenials ; Chapter 18: Accounting for the influencers ; Chapter 19: Disrupting with voice search ; Chapter 20: Utilizing messaging apps
Part 5: Old marketing is new again with SMM. Chapter 21: Practicing SMM on your website ; Chapter 22: Becoming an authentic and engaged advertiser ; Chapter 23: Building an SMM mobile campaign ; Chapter 24: Encouraging employees to advocate for your brand on social media ; Chapter 25: Changing tactics and metrics ; Chapter 26: Understanding social media governance ; Chapter 27: Using real-time marketing ; Chapter 28: Data and privacy
Part 6: The part of tens. Chapter 29: Ten SMM-related must-read blogs ; Chapter 30: Ten top SMM tools ; Chapter 31: Ten tips to navigate fakeness.