"Set in a small town in Mississippi, The Cherry Cola Book Club is the touching and sometimes hilarious story of a young, upbeat librarian who has been given an ultimatum to increase the library's circulation dramatically--or risk having to close its doors. Maura doesn't just start a book club; she gets involved in unique and unexpected ways with her library patrons. She entertains and advises them, she has potluck dinners, and life in the town begins...

Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing...